Overview

Russell is a picturesque seaside town tucked into the Bay of Islands in Northland. Once known as the “Hell Hole of the Pacific,” it’s now a peaceful escape with colonial cottages, waterfront cafés and deep roots in both Māori and European history. A short ferry ride from Paihia, Russell is an ideal base for travellers who enjoy relaxed coastal charm, art galleries, heritage walks and access to the marine wonders of the Bay of Islands.

Highlights

  • Historic Russell: Walk streets lined with New Zealand’s oldest church, hotel and police station.
  • Long Beach: Swim, paddle or picnic at this sheltered golden bay just a short stroll from town.
  • Pompallier Mission: Explore this 1840s Catholic printing house and its peaceful heritage gardens.
  • Flagstaff Hill: Climb for panoramic views and stories of rebellion during the early colonial era.
  • Seafood and wine: Enjoy harbourfront dining featuring fresh local fish and Northland wine.
  • Must Consider: Russell has a more relaxed pace than Paihia — perfect for slow travel and soaking in the atmosphere.