Overview

Napier, the Art Deco capital of New Zealand, lies on the coast of Hawke’s Bay in the sunny east of the North Island.

After the 1931 earthquake devastated the region, Napier was rebuilt in striking Art Deco style. Today, it offers a blend of heritage, wine, seaside landscapes and vibrant cultural experiences.

  • Marvel at world‑class Art Deco architecture in a walkable CBD.
  • Stroll Marine Parade’s gardens, beach and the Pania of the Reef statue.
  • Explore vineyards, trails and coastal wildlife across Hawke’s Bay.

Food & Drink

Napier’s coastal and vineyard scenes combine vibrant dining experiences.

  • Sip Chardonnays and Syrahs at Church Road and Mission Estate cellar doors.
  • Dine in stylish bistros and ocean‑view cafés along Marine Parade and Ahuriri.
  • Sample local seafood and craft beer in boutique restaurants and breweries.

Adventure & Wilderness

From coastal trails to wildlife encounters, Hawke’s Bay offers natural thrills.

  • Hike or cycle up Bluff Hill or Te Mata Peak for sweeping bay views.
  • Watch the gannet colony at Cape Kidnappers on foot or a guided 4WD tour.
  • Explore Hawke’s Bay Trails by bike, rolling through vineyards and coast.
  • Swim or relax at Ahuriri and Westshore beaches.
  • Get wet and wild with white‑water rafting nearby on the Ngaruroro River.

Must‑See Highlights

Key experiences that showcase Napier’s unique appeal:

  • Art Deco Architecture Walking Tour: Guided or self-guided walks past the iconic Criterion, Masonic Hotel and more.
  • Marine Parade: Palm-lined esplanade with gardens, Sound Shell, National Aquarium, and the Pania of the Reef statue.
  • National Aquarium of New Zealand: Meet native wildlife including kiwi, tuatara and little penguins.
  • Bluff Hill Lookout: Panoramic vistas across Napier, port and Pacific Ocean.
  • MTG Hawke’s Bay: Museum, theatre and gallery celebrating regional heritage and art.
  • Napier Prison: Explore one of the country’s oldest prisons on a guided tour.
  • Art Deco Festival (February): A vibrant annual celebration attracting over 45,000 visitors with vintage fashion, cars and music.

Shopping

Browse for art, wine, vintage treasures and local craft.

  • Discover boutique design stores and Art Deco pieces in Emerson and Hastings Street precincts.
  • Pick up regional wines, cheeses and olive oil at cellar doors and farmer’s markets.
  • Visit Ahuriri for seaside galleries, artisan crafts and fresh produce stalls.

Photography

Capture Napier’s architectural elegance and seaside charm.

  • Focus‑stack the lines of Art Deco façades in Emerson Street.
  • Sunrise or sunset from Bluff Hill or Te Mata Peak for bay vistas.
  • Marine Parade’s gardens, Sound Shell and Pania statue at golden hour.
  • Wildlife shots at Cape Kidnappers gannet colony off‑shore cliffs.

Best Time to Visit

  • Summer (Dec–Feb): Perfect for coastal strolls, beach days and vineyard gatherings.
  • Spring/Autumn (Sept–Nov, Mar–May): Mild weather, fewer crowds, ideal for architecture walks and cycling.
  • Winter (Jun–Aug): Crisp air in winelands, cosy cellar doors, and stunning low-light photography conditions.

Explore Nearby

  • Hastings – Access to Craggy Range and Mission Estate wineries.
  • Cape Kidnappers – Gannet watching and luxury lodge stays.
  • Te Mata Peak – Iconic Hawke’s Bay vista and walking tracks.