Overview

Russell, known as New Zealand’s “First Capital,” is a charming seaside village in the Bay of Islands with rich history, maritime character, and vibrant dining.

Settled in 1840, Russell offers historic sites, boutique galleries, golden beaches, and access to marine wildlife and island cruises.

  • – Historic charm centred around 19th-century buildings, cafés, and museums.
  • – Gateway to boating, dolphin and whale-watching tours in the Bay of Islands.
  • – Scenic bush walks and golden sand beaches just a stroll from the township.
  • – Easy ferry link to Paihia and Waitangi Treaty Grounds.

Food & Drink

Russell’s dining scene blends heritage charm with fresh seafood, waterfront cafés, and boutique bars.

  • Duke of Marlborough Hotel – Iconic waterfront pub established in 1827 with ocean views.
  • Russell Cider House – Local cider made from Bay of Islands apples.
  • Russell Bakery – Historic bakery serving artisanal breads and pastries.
  • Seafood cafés offering fresh fish, mussels, and regional Bay of Islands flavours.

Adventure & Wilderness

From marine wildlife to bush coastal walks, Russell is a springboard for nature enthusiasts.

  • Dolphin and whale-watching cruises – Tours depart daily into the Bay’s marine sanctuaries.
  • Paddleboarding and kayaking – Calm harbour waters ideal for self-guided paddles.
  • Flagstaff Hill walk – Short hike with panoramic Bay of Islands and town views.
  • Beach day at Tapeka Point or Shelly Beach – Gentle sands and sheltered swimming close by.

Must‑See Highlights

Stand-out experiences that define Russell’s heritage and coastal magic.

  • Duke of Marlborough Hotel: Historic waterfront pub with long sea views.
  • Flagstaff Hill: Summit lookout over the Bay, site of the 1840 Flagstaff War.
  • Russell Museum: Local history museum documenting early settlement and Māori heritage.
  • Shelly Beach: Picturesque cove ideal for snorkelling and swimming.

Shopping

Locally made crafts, boutique galleries, and historic shops line Russell’s quaint streets.

  • Local gallery stores – Art, jewellery, and handcrafted souvenirs.
  • Historic bookshop – Rare local history books and maritime prints.
  • Wholesome boutique outlets – Bay-made soaps, knitwear, and island gifts.

Photography

Picture-perfect scenes of colonial architecture, coastal vistas and vibrant harbour life.

  • Waterfront at dawn: Boats, docks and golden light on the bay.
  • Flagstaff Hill at sunset: Panoramic horizons and historic silhouettes.
  • Shelly Beach rock pools: Close-ups of shells, sand, and crystal water.

Best Time to Visit

  • Summer (Dec–Feb): Warmest waters, peak marine tours and coastal dining.
  • Autumn (Mar–May): Calm seas, cooler air, quieter walking and boat tours.
  • Spring (Sep–Nov): Wildflowers, migrating dolphins and festival events.
  • Winter (Jun–Aug): Off-season calm, cosy cafés and historical walks.

Explore Nearby

  • Paihia – Nearby hub for ferry connections, beaches, and waterfront dining.
  • Waitangi Treaty Grounds – Iconic historic site with cultural experiences.
  • Kororāreka Historic Village – Formerly Russell’s original European settlement precinct.